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Style the bump: How India’s maternity wear market has undergone a major makeover in recent times
Maternity wear remained non-existent until a few years ago and came to the limelight very recently. Even after its emergence, the maternity market wear largely remained unprofitable. Most women preferred...
EXPERIENCE THE ‘KAFTAN’ JOURNEY WITH PRAKRUTI GUPTA RAO
Can you tell us more about The Kaftan Company? The Kaftan Company is a leading Indian brand that designs and creates Kaftans. We offer diverse innovative loungewear, sleepwear, and kaftans...
Celebrating the Doyenne: Prakruti Gupta Rao
“For most of history, Anonymous was a woman.” ~ Virginia Woolf. On this International Women’s Day, GlobalSpa recognizes and celebrates the women in the industry as we delve into their...
Prakriti Rao : She needs... a brand now
ఇంట్లో ఉన్నప్పుడు చాలా మంది మహిళలు నైటీనో... లేదా పాత పైజమానో వేసుకుంటారు. ఇంట్లో కూడా మంచి దుస్తులు వేసుకోవటమనేది మన సంస్కృతిలో భాగం కాదు. కానీ పాశ్చాత్య సంస్కృతిలో ఇంట్లో ఉన్నప్పుడు వేసుకోవటానికి లాంజ్వేర్.. రాత్రి ధరించటానికి నైట్వేర్.. అన్నపూర్ణ...
The Kaftan Company: Making India Fall in Love with Kaftans
The Kaftan Company (TKC) is the leading Indian brand specializing in designing and creating Kaftans. Established in 2016 by Prakruti Gupta Rao and her husband Navin Rao, the brand has become...
Ace your maternity fashion like a star in these Kaftans
If you are a mom-to-be or a new mom and want to take some cue for dressing your growing bump, look for pregnancy appearances made by celebrities like Kareena Kapoor...
Co-founder Navin Rao on The Kaftan Company’s Commitment to Sustainability, Comfort, and Style With Their Range of Kaftans and Loungewear
Kaftans are a type of traditional clothing originating in the Middle East and North Africa. They are loose, flowing garments that are typically made from lightweight, breathable materials, such as...
Maternity fashion trends that you should know
It is very often said that motherhood makes a woman complete. And that coveted visit from the stork bears good tidings of her impending bundle of joy. Yes, to have...
Budget 2023: What do veterans and business leaders of the startup ecosystem say...
The Kaftan Company के को-फाउंडर नवीन राव बताते हैं, “इस साल का आम बजट बहुत आशावाद और विकास-संबंधी पहलों के साथ प्रस्तुत किया गया है. एक उद्यमी के रूप में,...
Budget 2023-24: Thrust on ELS cotton to reduce India's imports
India’s finance minister Nirmala Sitharaman’s announcement about Extra Long Staple (ELS) cotton (staple length 34.9 mm and more) in Union Budget 2023-24 will provide the much-needed relief to the domestic...
"QUOTE BY NAVIN RAO, CO-FOUNDER, OF THE KAFTAN COMPANY."
“The overall budget this year has been presented with much optimism and growth-related initiatives. As an entrepreneur, I am happy to see a few key benefits supporting MSME enterprises such...
Kaftans are again in style. Here are recommendations on the way to fashion them
Kaftans have been closet staples for many years and are traditional garments which in earlier instances have been normally worn by girls in Asia and the Middle East however prior to now few years, this outfit has discovered many takers worldwide owing to the easy-flowing, laidback and splendid vibes it presents to the wearers. Add to this the truth that as consolation took priority over style within the lockdown section, the fuss-free outfit managed to make a grand return and has ever since cemented a everlasting spot in nearly each girl’s wardrobe.